John Shmuel
Director of AI Search and Content Strategy
John is the Director of AI Search and Content Strategy at Surex. He is also the Insurance Columnist at The Globe and Mail. John has a passion for taking complex financial topics and making them easy to understand for everyone. He is both an experienced journalist and marketing leader, having led content teams at several insurance and finance-focused companies. John also regularly appears in the media as a financial expert focused on insurance, including making appearances on CTV, BNN Bloomberg and the CBC. He was formerly a business reporter at the National Post and is a graduate of the journalism program at Toronto Metropolitan University.
