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We believe in helping Canadians find the right insurance at the best price, while providing exceptional customer service.

Our Mission Statement

At Surex, we’re revolutionizing the insurance industry by providing customized insurance solutions, and exceptional service, to our clients through a digital first experience.

Our advisors strive to exceed expectations by delivering an authentic and personalized experience to Canadians shopping for auto, home, business, condo/tenant insurance, and more. 

The team at Surex believes innovation is key to doing this. We leverage the latest technology to streamline processes and create efficiencies for our customers, utilizing both artificial intelligence and the best insurance quoting technology .

Most importantly, we are committed to giving back to our communities by supporting causes that matter to our clients and our team.

As Canada's leading online insurance brokerage, we are dedicated to making insurance simple, transparent, and accessible to everyone.

Matt and Lance

Surex — A Canadian-made Success Story

Surex is proudly Canada’s largest digital insurance broker today, but its roots began in a small Canadian town. 

Founders Lance Miller and Matt Alston struck up a friendship as fellow business owners in Magrath, Alberta — population 2,400. 

Lance ran an insurance brokerage and Matt owned a direct marketing company. They decided to go into business together in 2005, first as a bricks and mortar insurance broker. This was a risky time to get into the business, as The Banking Act was revised to allow Canada’s major banks to enter the insurance industry.  

But Matt and Lance felt that Canadians would trust a broker to help them find the right insurance. After all, brokers work to compare the market for their clients while offering impartial advice.  

Their intuition was right and Surex continued to grow despite the new competition. As they gained more customers, Lance and Matt heard feedback from many that they wanted to be able to get their insurance online.  

The feedback was heard loud and clear and the duo moved to launch Surex online. Transitioning to an online business would also allow Lance and Matt to keep the business in Magrath as it grew. And so, they launched Surex’s beta website in 2012. 

Since then, Surex has grown rapidly and today, it is Canada’s largest digital insurance broker. 

Timeline

2011
Founded in Magrath, Alberta
2012
First Beta Site Launched
2016
Award - Startup 50 Canada's Top New Growth Companies
Surex placed 30th on the list
2017
Expanded Operations to Ontario
2018
Award - Growth 500
Canada's fastest growing companies award - placed 22nd overall
2020
Grew to a $100M book size
2021
- Nov 2021 - Strategic Partnership with iA Financial Group
- Award - CMA Marketing
- Surex makes thelist of 5-star brokerages
2023
- Award - CIO Award
- Award - Top Insurance Employers
- Award - IBC Best Insurance Employers Award

Who is Surex?

Leadership

Matt Alston

Matt Alston

COO & Co-Founder
Lance Miller

Lance Miller

CEO & Co-Founder
Rob Buchanan

Rob Buchanan

EVP, Marketing & Demand Generation
Matt Dillon

Matt Dillon

Executive Vice President
Sara Smith headhsot

Sara Smith

EVP, Finance
Brian Tatum

Brian Tatum

VP of Business Development
Aaron Zaugg

Aaron Zaugg

VP, Client Experience & Internal Process
John Shmuel

John Shmuel

Director of AI Search and Content Strategy

Partnerships

Surex Awards and Recognition

Surex is proudly recognized within the Canadian insurance industry for exceptional service and innovation.

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Insbus
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globe and mail
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Insurance Business 2022
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Entrepeneur

Recent customer reviews

Vivian Boomhower
5
I recommend Surex

Surex and I have been doing business for a few years now. They answer my calls and if necessary. Very polite and knowledgeable. My paperwork always arrive in prior to renewal and is accurate. They have very good rates.

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DEREK FRAYNE
5
Ask for Ashley - she's the best

Ashley Bushfield at Surex is pure magic. She's a miracle worker — I don't know how she does it, but she gets things done.

From day one she was on top of everything. Quick replies over text, always knew exactly what was going on with my file, and got things sorted fast. I never had to chase her for anything, which meant everything to me when I was stressed out.

She's so easy to reach. Text her and she gets right back to you, no phone tag, no waiting on hold. Things are just so easy with Ashley. She went out of her way to deal with problems that weren't even hers — fought to fix messes she didn't create, just because she cared about getting it right for me.

She's an example of what real customer service is supposed to be. It's rare to find someone who actually cares like this. Surex is lucky to have her — I hope her managers know what they've got.

If you want a broker who'll look after you, ask for Ashley. I can't recommend her enough — she's the best.

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Lacey Jaye Kwok
5
Patti the insurance wizard strikes again

Patti was an absolute pleasure to work with! My husband and I were getting ready to put an offer on our new home and needed to secure insurance before we could comfortably move forward. We quickly learned just how fast things move in the real estate world, especially while juggling two kids and busy work schedules!

Patti walked us through everything step by step and even gave us the gentle nudges we needed to stay on top of forms and deadlines. She was incredibly patient, kind, professional, and had such a great sense of humour throughout the entire process.

In such an AI-driven world, it felt especially meaningful to have a genuine human connection while navigating such a big milestone for our family. Patti truly is the epitome of professionalism and such a positive representation of your company.

Thank you so much, Patti, for making the insurance side of purchasing our new home feel easy and personal. We genuinely appreciate you!

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Ben M
5
Easy to deal with

My experience from start to finish was wonderful. Ashley who helped me was transparent and clear about coverage, premiums and more. I’m glad someone has recommended Surex and Ashley to help me.

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Susan Korpela
5
Complete satisfaction

Right from the start I have had a very pleasant experience with Surex. In particular dealing with Miguel Pavon, who went the extra mile to ensure I was well taken care of and all my concerns were resolved. Miguel is efficient and kind. He was timely in the process of securing both my home and auto insurance. I highly recommend him snd hope he is appreciated as one of your team members.
Thanks
Susan Korpela

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