We believe in helping Canadians find the right insurance at the best price, while providing exceptional customer service.

Our Mission Statement

At Surex, we’re revolutionizing the insurance industry by providing customized insurance solutions, and exceptional service, to our clients through a digital first experience.

Our advisors strive to exceed expectations by delivering an authentic and personalized experience to Canadians shopping for auto, home, business, condo/tenant insurance, and more.

The team at Surex believes innovation is key to doing this. We leverage the latest technology to streamline processes and create efficiencies for our customers, utilizing both artificial intelligence and the best insurance quoting technology .

Most importantly, we are committed to giving back to our communities by supporting causes that matter to our clients and our team.

As Canada's leading online insurance brokerage, we are dedicated to making insurance simple, transparent, and accessible to everyone.

Our Core Values

Be Authentic

At our core, authenticity guides us, fostering trust with every customer. Sincere, transparent interactions drive meaningful relationships and positive experiences.

Do More with less

We innovate for efficiency, prioritizing customer-centric solutions to deliver exceptional value while conserving resources effectively and sustainably.

Embrace Change

Change fuels growth. With a focus on customers, we swiftly adapt to deliver innovative solutions, continuously evolving to exceed expectations.

Exceed Expectations

We're driven to surpass expectations at every turn, ensuring every customer experience is exceptional. Going above and beyond is our norm, reflecting our dedication to delighting customers at every opportunity.

One Voice

With "One Voice," we ensure unified communication, fostering trust and connection with every customer, regardless of the interaction's point person.

Results Driven

We're relentless in pursuing results, refusing to settle for stagnation. Our success fuels our drive for continuous improvement, ensuring we always push boundaries to better serve you, our valued customers.

Surex — A Canadian-made Success Story

Surex is proudly Canada’s largest digital insurance broker today, but its roots began in a small Canadian town.

Founders Lance Miller and Matt Alston struck up a friendship as fellow business owners in Magrath, Alberta — population 2,400.

Lance ran an insurance brokerage and Matt owned a direct marketing company. They decided to go into business together in 2005, first as a bricks and mortar insurance broker. This was a risky time to get into the business, as The Banking Act was revised to allow Canada’s major banks to enter the insurance industry.

But Matt and Lance felt that Canadians would trust a broker to help them find the right insurance. After all, brokers work to compare the market for their clients while offering impartial advice.

Their intuition was right and Surex continued to grow despite the new competition. As they gained more customers, Lance and Matt heard feedback from many that they wanted to be able to get their insurance online.

The feedback was heard loud and clear and the duo moved to launch Surex online. Transitioning to an online business would also allow Lance and Matt to keep the business in Magrath as it grew. And so, they launched Surex’s beta website in 2012.

Since then, Surex has grown rapidly and today, it is Canada’s largest digital insurance broker.

Timeline

Who is Surex?

Leadership

Partnerships

Surex Awards and Recognition

Surex is proudly recognized within the Canadian insurance industry for exceptional service and innovation.

Recent customer reviews

Carmelo Almanzar

Nov 25, 2025

5

Excellent Experience

I had an excellent experience setting up the insurance for my first car with Ashley at Surex. She was fast, professional, and incredibly helpful every step of the way. Ashley made the process smooth and stress-free, answered all my questions promptly and found me a great price. Highly recommend her for anyone looking for outstanding and reliable insurance service!!!!

kamil siddiqui

Oct 20, 2025

5

Great Service

I've been with Surex for 2 years now and the customer service is amazing. Ashley has always been there to answer any of my questions and gets everything done super fast. I have no complaints.

Paul S

Oct 9, 2025

5

I have nothing but exceptional

I have nothing but exceptional service from Ashley Bushfield at Surex, quickly responds and takes cares of anything I need for my insurance needs… prices are amazing too… thanks for everything you do!! Highly recommended!!

sherri descheneaux

Sep 30, 2025

4

Mostly great help but I feel when your…

Mostly great help but I feel when your contract wasn’t renewed for car insurance contacting your customers by email should have at least should got a phone call to their customers when the email wasn’t acknowledged by customer for whatever reasons… but something as important as having no insurance should have required a phone call by the company and the broker should have an alternative option for it’s customers

Aziz

Sep 27, 2025

5

I had a great experience with Ashley at…

I had a great experience with Ashley at Surex. She was able to get me insured the same day and sent over my policy right away. The process was quick, and smooth. I’m very happy with the quality of her work and the service, I’d definitely recommend Ashley and Surex to anyone in Ontario looking for reliable insurance.

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