No ESI data
Skip to main content
×

A Canada Post service disruption is in effect and will impact the delivery of insurance paper documents.  Please contact your Surex Advisor for any questions you have regarding your policy.  Find your advisor.

surex logo
Start a quote
  • Car Insurance
  • Home Insurance
  • Condo Insurance
  • Tenant Insurance
  • Bundle
  • More Insurance
    • Motorcycle
    • ATV
    • Snowmobile
    • RV/Trailer
    • Business
    • Farm
    • Boat
    • Travel
    • Landlord
  • Blog
  • MySurex
  • MySurex
  • Car Insurance
  • Home Insurance
  • Bundle
  • Condo Insurance
  • Tenant Insurance
  • Motorcycle
  • ATV
  • Snowmobile
  • RV/Trailer
  • Business
  • Farm
  • Boat
  • Travel
  • Landlord
  • Blog
  1. Home
  2. In the news
  3. Machine Learning With Certainty: Surex's Intelligent Step Forward
artificial intelligence
5 min. read

Machine Learning With Certainty: Surex's Intelligent Step Forward

ICMLA 2018 aims to bring together researchers and practitioners, from around the world, to present their latest achievements and innovations in the area of machine learning. Researchers and practitioners, from an array of industries, will share how algorithms and systems they've created have worked in real world applications.

Dr. Chalmers, representing Surex, Canada's fastest growing insurance company, will be addressing how his artificial intelligence algorithm influences decision making and helps avoid the potential for costly human errors.

"At Surex, we use A.I. to automate many tasks. In some tasks, an error would be very costly,'' Dr. Chalmers stated. ''If the A.I. program isn't 100% confident in its decision, we don't want its best guess; we want it to say 'I'm not sure' and refer the case back to staff. Current A.I. technology has several limitations that make this style of human-machine cooperation difficult, so we created a new algorithm that would work for us.''

One thing that is especially unique about Dr. Chalmers' position at Surex is he's a full-time, salaried employee for Surex. While other insurance companies may look to purchase A.I. or machine learning products, Surex co-founders Lance Miller & Matt Alston took it upon themselves to hire a data scientist to custom build programs, as they seek to enhance their industry-leading customer proposition.

"The problem with purchasing solutions 'out of the box' is they don't allow for differentiation in the marketplace,'' Miller, CEO of Surex, said. ''Dr. Chalmers understands our insurance business, our goals, and the direction we are heading. This allows him to build A.I. solutions that are tailored to our business needs, rather than us tailoring our business needs to an 'out of the box' solution.''

Moving forward, Surex will introduce ''Pulse'', an A.I. solution that will be the most advanced way to monitor insurance premiums, in 2019.

''We recognize how competitive our industry has become and making investments in A.I. will allow us to do more with less,'' Alston, COO of Surex, said. ''Traditional processes will not have the ability to exceed the expectations of modern consumers. Using intelligence in the renewal and shopping experience is where we hope to bring some disruption."

If you're attending ICMLA 2018, Dr. Chalmers will be speaking during the 2:00pm - 3:20pm block in Plaza E at the Hyatt Regency, Orlando, FL on Tuesday, December 18th.

About Surex

Surex placed 22nd on the 2018 Growth 500 Canada list, by Canadian Business & Mclean's, recognizing the top revenue growth companies in Canada over the last five years. They were the highest ranked company in their home province of Alberta.

Surex placed 30th on the 2016 Startup 50 Canada list, by Canadian Business & PROFIT, recognizing Canada's fastest growing startups.

Surex is the only insurance brokerage in Canada to feature in the top 5 on both the 2017 & 2018 Insurance Business Canada rankings for the Top Brokerage in Canada.

Since inception in 2012, Surex has grown its book of business to over $65 million in annual insurance premiums. Surex offers personal lines insurance in six provinces and two territories.

Find the best insurance rates today.

START A QUOTE
Share this article
  • Facebook
  • Linkedin
  • X

Related Articles

CBC News logo
  • auto insurance

Alberta already has sky-high car insurance rates. Will 120 km/h speed limits send premiums higher?

Alberta is surveying residents on raising speed limits to 120 km/h on over 2,150 km of divided highways, a move insurers will be watching closely.

Nov 19, 2025

5 min. read
Read Article
beinsure logo
  • car insurance

EV vs Gas Car Insurance in Canada – Costs, Provinces, and Key Factors

Surex data shows Canadian EV insurance costs 36.8% more than gas cars, revealing significant premium gaps highlighted by Beinsure’s analysis.

Oct 30, 2025

6 min. read
Read Article
Inside Halton logo
  • car insurance

EVs cost 36.8% more for insurance in Canada than gas-burning counterparts. Here’s why, plus tips to drive premiums down

Surex reports Canadian EV drivers pay 36.8% higher insurance premiums in 2025 than gas cars, based on client data, says EVP Matt Dillon.

Oct 24, 2025

4 min. read
Read Article
surex logo
  • Contact Us
    • support@surex.com
    • 1-855-MYSUREX
    • P.O. Box 100
    • Magrath AB T0K 1J0
  • Insurance
    • Auto
    • Home
    • Bundle
    • Business
    • Condo/Strata
    • Tenant
    • Farm
    • Travel
    • Motorcycle
    • Snowmobile
    • Trailer and RV
    • Boat
    • ATV
    • Landlord
  • Our Process
    • Why Surex?
    • How it Works
    • Find an Advisor
    • Carriers
    • File a Claim
    • FAQ
    • Our Insurance
    • Commission Disclosure
    • Payments
    • Valued Partners
    • Sitemap
    • Glossary
  • Company
    • About Us
    • Careers
    • Blog
    • Contact Us
    • In the News
    • Privacy Policy
    • Reviews

Copyright © 2011 surexdirect.com Ltd. All rights reserved.
® INSURANCE MARKETPLACE is a registered trademark of surexdirect.com Ltd.

Surex
Start an insurance quote now
START FREE QUOTE NOW

Surex uses cookies to enhance your browsing experience. By continuing to use the site, you agree to our Privacy Policy.