Surex makes the Globe & Mail's Top Growing Companies!
Surex makes the Globe & Mail Canada’s Top Growing Companies!
The businesses in this award category operate in some of the most well-known sectors such as fintech, e-commerce, transportation, and manufacturing.
Surex is changing the way people buy insurance. We’ve focused on the brokerage model on how people purchase their insurance premiums for home, auto, and business and we’ve utilized technology to deliver an outstanding customer experience.
Surex was born out of a friendship between two business owners - Lance Miller and Matt Alston - in Magrath, a small town in Southern Alberta. Miller owned a bricks and mortar insurance brokerage and Alston owned a direct marketing company. In 2005, Alston took a leap of faith and agreed to join Miller at his brokerage, and together they soon came to realize the opportunity of going digital, and setting up an online insurance marketplace was where the business needed to go. Originally offering personal lines insurance in Alberta only, Surex now brokers insurance in 9 provinces and all the territories for their 10+ partner insurance carriers. The firm is now one of the fastest growing online insurance providers in Canada.
Eight years after its founding, digital insurance brokerage Surex has reached a major milestone, with a book size of over $100 million. To reach the $100 million figure, the business partners worked hard over the course of 2019 to implement aggressive growth strategies, including leveraging technology to help customers do business the way they want to. “We’ve established a marketplace where people can look at basically the whole market and determine whether they’re getting what they need out of the market or whether there’s something better out there,” said Miller.
'Being nimble has been essential to our growth,'' Matthew Alston, co-founder & COO of Surex, said. ''We focus on short-term strategies and goals, which allows us to continually innovate, evaluate and ensure we're able to embrace change and stay a step ahead of our competition.''
View the full list of the Globe & Mail's Top Growing Companies for this year here.
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