When we started Surex, it was a brick-and-mortar insurance brokerage in the small town of Magrath in Southern Alberta. We both have experience living and working in small towns, and we knew that we both wanted to stay there. However, we also had greater visions for expanding our business beyond Magrath and making an impact on our industry. We set out to build Surex as an online insurance provider (think Travelocity, but for insurance.) Today, Surex.com is Canada’s fastest growing online insurance provider.
When Matt Alston hires workers for his property and casualty brokerage, he is not looking for a walking encyclopedia of insurance.
At Surex, personality “always trumps technical skills and accreditations,” said Alston, Surex’s co-founder and chief operating officer. “When people come and apply and they have their [Canadian accredited insurance broker] level 1 and 2 and all of the different certifications, that isn’t what would impress me when I do the interviews.”