When we started Surex, it was a brick-and-mortar insurance brokerage in the small town of Magrath in Southern Alberta. We both have experience living and working in small towns, and we knew that we both wanted to stay there. However, we also had greater visions for expanding our business beyond Magrath and making an impact on our industry. We set out to build Surex as an online insurance provider (think Travelocity, but for insurance.) Today, Surex.com is Canada’s fastest growing online insurance provider.
Since we launched Surex in 2012, a rural Alberta brokerage whose book has grown from $600K to $62M in just six years, digital technology has always been at the centre of our story.
The ability to compare and customize multiple quotes in minutes, use e-signatures for client transactions, and get instant proof of insurance, all enabled by our Brix BMS software – these are the kinds of digital innovations that have driven our growth to date.
Artificial intelligence could help a brokerage figure out how likely a prospective client is to actually buy insurance.
At least that’s what officials with Surex are hoping.
Magrath, Alta. - based Surex places home, auto and commercial lines and says it can deliver 10 quotes online in 10 minutes or less.
If a person gives Surex information to generate a home or auto quote, the brokerage defines that person as a lead, said Matt Alston, co-founder and chief operating officer of Surex.